Your R&B band brings in good audiences every time you play but you just can't seem to convert that into sales. That's because you're probably not marketing yourself with new R&B artist music videos. This option is critical because it can help capture the attention of the youth market more likely to buy albums.
Music Videos Remain an Important Element for Bands
As online streaming and other internet music resources overtake physical media, it is important for R&B artists to capture the passing attention of a broad array of potential customers and not just those who go to concerts. Concert goers may find the live experience is good enough for their needs and may not be interested in buying albums.
However, many younger audience members, such as those who are too young to go to live music concerts, may still rely on listening to recorded music. As a result, you need to market to these individuals using methods such as an high-quality, innovative, and perhaps controversial music video.
For example, various video websites still showcase music videos for artists and target them to listeners based on past search histories. And many high school and college students – who likely have little money – get a majority of their music listening experience from these videos.
As a result, a potent and expressive video could still connect with one of the most important market influences still remaining – the youth market. These individuals may not have a lot of their own money but are more likely to buy albums when they do, which makes the music video so important.
Brainstorming a Great Video
A good R&B video should focus on a few factors – the sex appeal of the singer and the groove of the song. Even a slower ballad should have a groove that your audience appreciates. Try to showcase the fun of your band in a way that makes the audience feel a connection with you.
Just as importantly, you need to make sure that your video utilizes images that will capture the imagination of your viewers. For example, you can integrate surprising imagery, exciting edits, various types of dances, and more to create an interesting and eye-catching video that will increase your chances of success.
So if you want your band to stand out, make sure that you focus on creating an exciting video that will capture the younger audience and ensure that you become a more successful and exciting group. You won't regret this marketing choice.